The Generation G partnership equips youth leaders and civil society organisations to address the root causes of gender inequality. It challenges the patriarchal values and power structures, rigid gender norms and harmful perceptions that drive power abuse and violence by men, and encourages sustainable change. The partnership is increasing the number of young people promoting gender justice and preventing sexual and gender-based violence, by strengthening media outreach and campaigning skills.

It encourages decision-makers to increasingly adopt and be accountable for gender-transformative and youth-inclusive policies and laws. It builds skills on monitoring, reporting and advocacy. Generation G helps build a more resilient, effective, gender-just and youth-inclusive civil society around gender justice, through capacity strengthening and coalition building.